ADVERTISING ON THE SPECIALISTWEB NETWORK

There are many ways to advertise on the SpecialistWeb Network.  Your campaign can target one of our sites (Run of Site) or the full network (Run of Network).

Advertising options include Enhanced Listings, Featured Sites, Buttons, Banners, Keyword Buys and Special Promotions.  Some of these options are only available on specific sites in the Network. View our Rate Card or contact our Advertising Division for further details.

1.   FREE DIRECTORY LISTINGS
      (MoneyWeb/SearchingWeb Only)
 

Your Site Title This is a standard FREE listing in a SpecialistWeb Directory. Your site can be listed in up to 2 Categories. Rate It Comments?

2.   BUY ADDITIONAL DIRECTORY CATEGORIES
      (MoneyWeb Only)

Each site listed in a SpecialistWeb Directory receives free entries in up to two categories, however advertisers can buy additional categories provided their site is relevant to those categories.

3.   BUY ENHANCED DIRECTORY LISTINGS
      (MoneyWeb Only)

Enhanced Listings are the most cost-effective way to advertise on SpecialistWeb.  You can customise your listing in our database, making it stand out and therefore more likely to be clicked.

Here are some of the options:

Your Site Title This is a Bold Size 3 listing. Rate It Comments?   Your Site Title This is a Bold Size 4 listing. Rate It Comments?   Your Site Title This is a Red Bold Size 4 listing. Rate It Comments?   Your Site Title This is a Logo & Bold listing. Rate It Comments?

4.   BUY A "WHAT'S COOL" LISTING
      (MoneyWeb/SearchingWeb Only)

You can buy an additional listing in our "What's Cool" section (subject to editorial approval).

5.   FEATURED SITES
      (Any Site)

6.   ADVERTISING BUTTONS
      (Any Site)

Advertising buttons can be placed in the menu bar on the right side of any page in our site.

7.   BANNER ADVERTISING
      (Any Site)

Banner advertising rates are based on cost per thousand page views (CPM) and vary based on section, targeted placement and quantity of page views per month.

Types of Banners

• Normal Banners
  This is called "Run of Site" and is charged a standard fee based on CPM.

• Category Specific Banners
  This is called "Run of Category" and is charged a "premium" Fee based on CPM.

• Fixed Category Banners
  Banners are placed on specific, highly targeted individual pages of our site.

• Banners Linked to Keywords
  Banners or buttons are placed on the result pages for specific keyword searches by visitors to our site.

• Special Area Banners (What's New, What's Cool, Top10)
  These are our busiest sections. Charged a "premium" Fee based on CPM.

• Home Page Banners
  Our Network and Site Home pages are some of our busiest pages.  Charged a "premium" Fee based on CPM.

8.   KEYWORD SEARCH RESULTS
      (MoneyWeb Only)

Advertisers can buy one or more keywords in our search engine which ensures their listing is given prominence when a keyword matches the first word used in a search by our visitors.

9.   SPECIAL PROMOTIONS
      (Any Site)

We can provide a special "promotional site", customised to your requirements, that is highlighted on the site Home Page over a fixed period.

10.   TRACKING YOUR RESULTS

SpecialistWeb runs detailed tracking software to monitor all client advertising on a continuous basis. Each of our advertisers has 24 hour access to their own reporting account enabling them to monitor results closely and finetune their campaign if necessary.

11.   CUSTOM SOLUTIONS

We can also help you build custom campaigns that mix these and other elements to allow greater exposure. Please contact our Advertising Division to discuss the possibilities.

12.   VIEW OUR RATE CARD

You can view our current Rate Card here.

Copyright © Specialist Web Corp, 1999.   Legal & Privacy Notices
Last modified: 24 March, 2000